Having a trusted and solid brand is imperative for any business to flourish in this competitive business landscape. If the target audience doesn’t know and trust your brand, you will not be able to increase your customer base and sales as well. That is the reason, building brand awareness should be one of the core purposes of your marketing campaign.
What is Brand Awareness?
Brand awareness can be defined as a way in which customers recognize and remember your company or business. The better brand awareness your business has, the more people will be acquainted with your branding, logo, and products you offer. Businesses with greater brand awareness are referred to as popular or trending.
Why is Brand Awareness Important?
In this modern world where customers rely on the search and opinions of others before making a purchase decision, brand awareness plays a significant role. Once customers are aware of and bonds to your business, they are more likely to buy more from you and refer their friends & family too. Successfully build and increased brand awareness helps your business become top of the mind when consumers are ready to search and buy a product or service.
It is also known as the first stage of the marketing funnel to make people recognize and trust your brand. When consumers already know your brand, they are more likely to spend money on your products rather than buying from their competitors.
5 Best Ways to Increase Brand Awareness
When it comes to increasing brand awareness, repetitive and relevant exposure can do wonders for your business. If you want to show up your name where your target audience exists and search online for stuff they need, here are the things you should be doing to increase brand awareness.
1- Improve your SEO with User-intent Related Keywords
Search engine optimization is one of the best ways to reach your target audience online. SEO is a practice of optimizing your business or website to get it seen by search engines and placed on top SERPs. That’s why you should research and find user intent related keywords to work on. When optimizing your website for brand awareness, you should use informational keywords in your strategy. Such keywords match the words and phrases your audience is searching to find products similar to yours. These keywords can help you present your content in front of the people looking to know and learn more about the products you have to offer. By using these keywords in your SEO campaign, you can get your business in front of people who are truly interested in the products or services you offer.
2- Create Impressive Guest Posts
Guest posting is another best way to get your brand easily recognized and remembered on the internet. Creating impressive guest posts is a powerful way to get your name out there in the industry for increased brand awareness. Just write the most relevant, informative, and useful content, and publish it on high authority relevant blogs in your industry. In this way, your brand will successfully be introduced to a whole new audience to create a lasting and great impression.
3- Boost your Social Media Presence
Social media is a power that any business cannot afford to ignore. As everyone is on social media, boosting your social media presence could be a great way to increase brand awareness. Create and optimize business profiles on social media sites properly with accurate and useful business details. Once done, create interesting and informative content that is worthy of gaining new followers or sending to social circles. Interesting and shareable content on social media makes your business easily recognizable and memorable for the target audience.
4- Social Media Contests
Running social media contests is one of the best ways to increase brand awareness effectively. Organize an interesting and exciting social media contest and offer exciting prizes for contestants. Also, offer something extra for people who ask their friends to join the contest. In this way, you will get more shares for your contest link. As a result, you will successfully be building robust brand awareness for your business or company.
5- Influencer Marketing
Working with popular influencers in your niche is a superb way to increase brand awareness and generate more leads. Get influencers to display your product, message, or art on their profiles in exchange of some bucks or cross-promotion. Influencers are popular individuals with a huge audience that knows and trust them. When they mention your business or products in their content, your business gets more reach and enjoys increased brand awareness than any other marketing method. It provides you an opportunity to get your product or business in front of a wider and qualified audience.