Whether you are a social media marketer or a small business owner looking to build a strong presence on social media, knowing the top social media sites could be helpful for you to get started effectively. In 2020, more than 3.6 billion people were active on social media worldwide. They even no longer need a personal handshake or face-to-face meeting no matter building relationships or buying stuff online. It is the time when being available and accessible on social media can help you establish and grow your brand greatly than ever before.
This will not only help you boost your visibility online but will also help you reach, connect, and engage with the right people. However, you should be aware of the most popular social channels and sites to achieve your marketing goals.
What are Social Media Sites?
Social media sites are online platforms, tools, or apps that allow people to build social relationships and networks with other people who share similar activities, interests, or activities. These digital platforms also enable users to create and share interesting and informative content including images, videos, infographics, and text posts with the general public. Social media includes a lot of websites, apps, and tools that are used by brands and businesses to reach target customers and engage them effectively.
Top Social Media Sites Everyone Should Know
Here in this article, I will discuss the most important and popular social media sites that everyone should know to gain exposure either for personal or business purposes.
Facebook– With Over 2.7 Billion MAU
Facebook is the most popular and biggest social media site with about 2.7 billion active users around the globe. Not only this, more than 6 million brands, businesses, and marketers are promoting their businesses and products on Facebook. That is the reason, it could be the best social site to reach your target audience and convert them into valuable & loyal customers.
Facebook allows you to create and publish content in a variety of formats including images, videos, stories, live sessions, and text, etc. The best thing about FB is that it offers audience targeting and retargeting via paid ads. In this way, brands and businesses can target the right people on social media even without breaking the bank. It could be the best place to create buzz around your brand or business.
Youtube – With 2 Billion MAU
YouTube is a video sharing social platform and one of the top social media sites across the world. YouTube has 2 billion monthly active users worldwide. Almost 8 out of the 10 marketers consider this video sharing platform as the most effective marketing channel to spread the word of mouth about a brand, business, or product. Getting started with YouTube is very easy as you just need to create a YouTube channel using a Google account. Once created, you can create and upload your videos for your target audience.
Not only a video marketing platform, but YouTube is also known as the 2nd largest search engine after Google as people search on YT for useful, informative, and problem-solving video content. That’s why it could be the best social media site for your brand to stand out among competitors.
Twitter– With 330 Million MAU
There are 330 million monthly active users on Twitter. These numbers make it one of the top social media sites for businesses to promote their brands, products, or services. Basically, it is a microblogging system that allows you to send and receive short posts known as Tweets. You can also share videos, images, and text in your Tweets. Most people use Twitter for the latest updates, news, and information related to different walks of life. That’s why you can earn huge engagement on this social media site to stay in touch with your audience.
You can also share landing pages, blog post links, and other URLs on Twitter to drive more traffic towards your business, blog, or website.
LinkedIn– With 766 Million MAU
LinkedIn is a social site for professionals with 766 million monthly active users. It is the best social media site for B2B prospects and professionals. Whether you want to promote your company, product or service, looking to hire top talent or build a community around your brand, LinkedIn would be the best option for you. You can also create a LinkedIn company page to keep your employees and customers updated with the latest business news and industry trends.
Instagram– With 1 Billion MAU
Instagram is one of the top social media sites these days. There are more than 1 billion active users on this photo and video sharing social media app. You can share interesting and useful content on IG in a variety of formats like photos, videos, stories, and live videos. IGTV is the recently launched feature of Instagram which is used for lengthy videos.
Instagram is one of the most favorite and effective social media sites for both marketers and business owners. As more and more people use IG to find information and stuff, they need in day to day life, your brand should also be available and accessible on Instagram to reach the target audience and convert them into customers.
Pinterest– With 442 Million MAU
Whether you are running an online business or want to build a strong social media presence for your offline business, you should create a profile on Pinterest. With more than 442 million users, Pinterest is one of the top social media sites where you can promote your brand or business effectively to get more leads and sales.
Basically, it is a photo-sharing platform and now considered the best visual search engine. People browse through the pinned photos to find out exactly what they need. You can upload an image on your Pinterest profile and then link it to your blog, landing page, or website to drive more traffic. Rich pins are also available on Pinterest that allow you to add more information and details about pinned visuals.