Aside from search engine optimization, email marketing, content marketing, and organic SMM, running Facebook ads is one of the best ways to reach your target audience and convert them into repeat customers. Since there are a lot of options in Facebook advertisement ranging from placements, targeting, and bidding, Facebook carousel ads can make your social media ad campaign fertile.
What Are Facebook Carousel Ads?
Also known as multi-product or multi-image ads, Facebook carousel ads allow brands and marketers to display multiple slides up to 10 videos, images, or links in a single ad. Carousel ads on Facebook are an effective way to promote a brand or multiple products as they not only encourage users to interact with your advertisement but also provides you with more room for products or information to be shared. These ads are popular among online sellers and eCommerce advertisers. Facebook carousel ads are proven to get more clicks and increase conversion rates.
When to Use Facebook Carousel Ads for your Business or Brand?
Carousel ads on Facebook are more interactive and encouraging users to scroll through the slides to learn more about your products, brand or a process. This ad type is better known and popular among marketers for high engagement, higher click-through rates, and increased conversions.
Below are some primary use cases for this ad format and how it can benefit you in long term.
- Show off multiple products in one go
Facebook carousel ads are highly popular among online stores and ecommerce websites that are likely to list more than one products in a single post/ad. This ad type allows them to show up to 10 cards that may contain images, videos, text or landing page links. Each card will show a new product linking to a unique landing page. Sellers and marketers can show 10 products in just a single ad.
- Highlight multiple features of a product
If you have an awesome product with several features, you should be creating carousel ads on Facebook to highlight its product in one ad. By adding a carousel ad card you can list them all in a single ad to get better social media advertising outcomes.
- Actively engage your prospects
Facebook carousel ads are engaging and they encourage people to interact with them to learn more about something show in the ad. Users are likely to swipe right on their screens to see 2nd, 3rd or even 10th ad slide. It increases engagement rate on your Facebook page. Use of creative visuals in your ads is a great way to increase effectiveness and boost user engagement.
- Explain a multiple step process
If you have an amazing product or solution and want to let customers know how to utilize effectively, creating carousel ads on Facebook is a great option to do so. This Facebook ad format is excellent to explain how easy it is to use your product or solution for better outcomes. In this way, your users can learn about your product or services at a place without visiting multiple pages or ads.
Facebook Carousel Ad Sizing and Specs
In order to create carousel ads on Facebook that convert, you should stick to the specs and ad sizing provided by the Facebook. Below are Facebook carousel ad specs and sizing you need to keep in mind:
- Number of cards/slides: 2-10
- Image/Thumbnail size: 1,080 x 1,080 pixels
- Image/Video aspect ratio: 1:1
- Image size: 30MB max
- Video size: 4GB max
- Video length: 240 minutes max
- Text for each slide: 125 characters
- Headline: 40 characters
- Link description: 20 characters
When creating these ads, you should stick to the above-mentioned specs to make sure your ad will be created and presented in an effective manner.
How to Create Carousel Ads on Facebook
To create carousel ads on Facebook, you need to visit your Ads Manager page and choose a marketing objective appropriate for the carousel ad format. Marketing objective for carousel ad format may include lead generation, app installs, reach, brand awareness, traffic or product sales.
Right after creatin an ad set, choose the carousel ad format and you are on your way to set up slides/card with your details. You will be directed to an ad creative section where all the necessary sections will be available to fill up with your own details.
You can select whether to manually insert your images, videos and links or to fill the carousel cards dynamically from a product set.
When you select to manually choose images, videos and links:
- You need to click a number to select the card that you want to edit.
- Click Select image to add an image. If you want to add a video, select Video/slideshow and click Select Video, or Create Slideshow or Create Video
- Make sure your uploads are following the specs and sizing of Facebook carousel ads
- Write a compelling Headline (optional), Description (optional) and landing page or website URL
- Click + to add a new carousel card/slide
- Click Remove to delete a carousel card
- Click a card and drag it to the correct location if you want to change the order of the carousel cards
Once you have completed all the cards, enter the primary text and a call to action for your Facebook carousel ad. If there is a card with your Facebook page profile picture, you can add a ’see more’ URL or ‘see more’ display link that will be shown on the last card.
You can click on ‘preview’ button to see how your ad will be displayed in both desktop and mobile feeds.
Bottom Line
If your business is all about selling products on social media, don’t hesitate and give a try to Facebook carousel ads as it is an ideal ad format to display more products in one go. However, you should be creative enough to appeal and engage your audience by creating carousel ads on Facebook.
