Thursday, May 30, 2024

Sergey Karshkov: Marketing Tech Events 2023


Sergey Karshkov is the co-founder of 9 Pandas, a full-service advertising agency that
leverages the latest technologies and industry trends to develop innovative marketing
for the companies it serves.

From the Scotland eCommerce Summit to DigiMarCon Australia, this article will provide an
overview of some of the most exciting marketing tech events scheduled for 2023.

INBOUND 2023 – Boston, Massachusetts, United States

INBOUND was launched with the mission of uniting thought leaders and industry pros,
whether by means of educational sessions or networking opportunities.

Scheduled for 5 th to 8 th September 2023 and presented by HubSpot, INBOUND delivers an
immersive and interactive experience, and it is one of the most prestigious events on the
global marketing conference calendar. Past speakers have included none other than Barack
Obama, former President of the United States; HubSpot CEO Yamini Rangan; HupSpot co-
founder and CTO Dharmesh Shah; and TikTok Global Head of Creator Marketing Kudzi

Scotland eCommerce Summit – Scotland, United Kingdom

Staged at the Sheraton Grand Hotel and Spa in Edinburgh on 14 th September 2023, the
Scotland eCommerce Summit is a boutique live event that brings together eCommerce
decisionmakers and experts from a broad range of brands, retailers, merchants and solution

The programme is designed for idea sharing, education and networking, with the day
consisting of presentations, panel discussions and one-to-one meetings delving into topics
such as eCommerce strategy, operations, marketing, payment, loyalty, shipping and customer

DigiMarCon – Delhi, India

DigiMarCon India 2023 is a digital marketing conference and exhibition that will take place
from 4 th to 5 th October 2023 at the Westin Gurgaon New Delhi Hotel. Marketing professionals
are invited to join their peers in-person or online for the two-day event, which will be jam
packed with discussions about the latest digital marketing trends, best practices, practical
solutions, strategies and networking opportunities.

The event will feature top keynote speakers, strategy sessions and case studies, covering a
wide variety of digital marketing subcategories including growth hacking, account-based
marketing, social commerce, PR and cause marketing, podcast and webinar marketing,
behavioural and neuromarketing, influencer marketing, personalisation and privacy, visual
and voice search and much more.

Read Also: What is Affiliate Marketing – A free Virtual Event in 2023?

SMX Advanced Europe – Berlin, Germany

Opening on 13 th September, this two-day event is targeted exclusively at experienced search
marketers. Without wasting time on the basics, all sessions are informative, fast-paced and
packed with questions and answers.

This annual event is the place for savvy search marketers to learn all about the latest
advanced SEO and PPC tactics. Held in English, SMX dives into the deep end of SEO and
PPC with no dumbing down, presenting sessions that address some of the most complex
aspects of each topic. Delegates leave the event armed with the latest expert techniques,
tactics and tips that they can immediately implement to drive traffic, convert site visitors and
grow their business.

DigiMarCon – Sydney, Australia

From 20 th to 21 st September 2023, marketers are invited to the Accor Stadium in Sydney for
the DigiMarCon Australia 2023 Digital Marketing Conference. For those suffering from
‘virtual event fatigue’, the event presents the opportunity to attend Australia’s premier
marketing, media and advertising conference in person, with professionals and marketers
gathering together in a safe and intimate environment.

Attendees will hear from some of the most thought-provoking and audacious speakers in the
advertising and digital marketing space, gaining insights into the latest innovative
technologies and strategies and learning best practices to help them take their business to the
next level.

Moz Con – Seattle, Washington, United States

Staged from 7 th to 9 th August 2023 at the Seattle Convention Center, Moz Con is a three-day
event touted as a ‘summer camp for marketers’, combining expert sessions with casual
networking, unstructured discussion groups, a lively debate over a meal and a closing night

Moz is best known for its digital eCommerce marketing tools, revolutionizing search engine optimisation. The company has now branched out,
staging conferences and digital marketing events focussing on SEO and its many subfields.
The speaker line-up for Moz Con 2023 has yet to be revealed, but past speakers at the event
have included industry leaders in SEO, search marketing and conversion optimisation.

Vibe MarTech Fest – Dubai, United Arab Emirates

Staged from 13 th September 2023, Vibe MarTech Fest is celebrating its sixth year. The
Middle East’s first and largest marketing technology summit, Vibe MarTech Fest was
creating with the aim of increasing adoption of marketing technology by demonstrating its
many benefits to chief marketing officers.

Examples of technology that will be explored at Vibe MarTech Fest 2023 include social
media listening, marketing automation, machine learning, social media analytics and
customer relationship management.

Aimed at senior IT and marketing professionals, the event will focus on advertising
technology, marketing and customer experience. The 2023 edition is predicted to attract over
250 marketing experts, incorporating a line-up of speakers from multinational companies like
Meta, Amazon Web Services and Whirlpool.

For updates and news from Sergey Karshkov, visit his website:

Ahmad Sultan
Ahmad Sultan
He is an avid tech geek and SEO writer & writes SEO articles for brands that want to see their Google search rankings surge.



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