SEO (search engine optimization) is one of the phrases we hear often in this digital world. Understanding and learning it is one thing but doing it for your business website or online store is totally different thing and effective copywriting is an important aspect to rank higher in search results.
SEO content writing is all about your target audience. Whether you want to boost your content marketing efforts or see an amazing rise in ROI, you need to use approaches that will benefit your readers, not search engine bots. User-focused content successfully drives more traffic and generate more leads as well.
What is SEO Content Writing?
SEO content writing is a practice of creating content that helps you rank higher on search engine pages for particular keywords or phrases. The core purpose of SEO content is to attract more search engine traffic towards a website, blog, online store, or landing page over the long term. It helps search engines to read your web pages and determine whether to rank your pages higher in search results or not.
Pro Tip- Businesses and brands should be writing content that adds value to the lives of users as Google loves to rank web pages higher that contains user-focused and problem-solving content.
Keys for Better SEO Content Writing
Here are some proven tips for creating awesome SEO content for your website or blog this year and beyond.
Get your Keyword Research On
If you really want Google to take notice of your content marketing efforts, you should find keywords the people are using to find products or services similar to yours. Keyword research should be the first and foremost step of writing better content for your website or blog as it helps you find the best performing keywords that are most relevant and easy to rank as well. Make a keyword spreadsheet and track how many times you have used keywords in your blog post, articles, or product description. You can make use of Keyword research tools like Google Keyword Planner, SEMrush, or Ubersuggest to make the keyword research process easier and effective.
Target Multiple Keywords
After conducting thorough keyword research, you should choose topics for SEO content writing that are best to target multiple keywords. Doing this rightly ensures that your content will drive search engine traffic consistently by appearing in different search results. Creative use of long-tail and LSI keywords can also boost your content writing efforts to intensify its ability to attract more traffic in a thrilling way.
Create Enticing SEO Titles
The title of your blog post or web page is the very first thing your target users see in search results. So, you should create enticing and engaging titles when doing SEO content writing. Relevancy, uniqueness, share-friendliness, and the ability to demonstrate your skills are some of the vital things you should take into consideration to make your titles attention-grabbing. Give users a solid reason in your titles to visit your website. However, the titles must align with the content or information available on the web page or blog post to make them stay longer on your site.
Improved Readability is the Key to SEO Content Writing
Content readability is one of the vital engagement metrics and Google looks into it when ranking web pages in search results. That’s why you should structure your content in the best possible way to improve readability and user-friendliness so they can enjoy reading and stay longer on your pages.
To improve the readability of your content you can do:
- Create and format your content for skim readers
- Use shorter and easy to consume sentences
- Break long paragraphs into smaller by using bullets points
- Highlight the most important and interesting parts of your content by using subheadings, or bold text
- Use transition words to make content easier to read
Pro-Tip: If your website is designed in WordPress, you should use the Yoast SEO plugin as it provides guidance and instructions to help you improve content readability.
Include Stats and Quotes from Authority Sources
Linking your content out to authority and credible sources is another key element to make your content valuable for both users and search engines. Search engines can use stats and quotes from authoritative sources to assess whether the information is accurate or not. And users can find those external resources to learn more about a particular topic or subject and validate your content for better knowledge and understanding.
Make your Content More Valuable with Following Content Writing Tips
Make your content actionable
Content that educates users on how to do something effectively, improve skills or solve a particular problem can make a huge difference. So, make your content actionable to engage readers for longer.
Combine words and images
An appealing mix of words and visuals is one of the best ways to improve the visual appeal of your SEO copywriting efforts. Use the most relevant and informative videos in your articles or blog posts not only to please readers and search engines but to improve readability as well.
Less is more (Quality Matters a lot)
A purposeful article with 500 words is more worthy than 1000 words article that doesn’t add value to the readers’ life. So, don’t complicate your content and make sure every sentence and paragraph deliver value.