Proper keyword research is an important aspect of any successful digital marketing campaign. The use of the right keywords makes it easier for brands and businesses to create content that promotes their products or services in this competitive online marketplace. A lot of SEO tools are available in the market that makes content creation and optimization efficient for business owners & webmasters, and Ubersuggest is one of them.
What is Ubersuggest?
No, it is not that car booking app that helps you book cars online for private trips and rides. Ubersuggest is a keyword tool that helps you research and finds the right and best performing keywords that can be used to boost content marketing efforts.
It is a free keyword research tool created by Neil Patel, one of the best and knowledgeable SEO & content marketing experts. If you are a beginner and looking to get more freelance writing jobs with help of blogging, then Ubersuggest would be the best keyword tool to help you find the best and easy to rank keywords for your niche.
It provides its users with a free service that shows how keywords of their interests are being explored and suggest the best keywords that can help create awesome content for both users and search engines.
As it serves as many other paid SEO tools like MOZ & SEMRush to find in-depth keyword research and analysis, it could be a superb tool for beginners who are struggling with a tight budget and cannot spend dollars on expensive SEO tools.
Below is the list of amazing features of Ubersuggest that can help you find the right keywords, create quality content, and optimize your content properly for users and search engines.
1- Keyword Analysis
The best thing about Ubersuggest is its ability to analyze keywords that you are about to use in your next SEO or content marketing campaign. It shows how much people are searching for your focus keyword, the difficulty score of the keyword (how difficult it might be to rank a keyword in paid and organic search), and how much its cost per click might be. It provides everything you need to find out the best relevant keywords that can help you rank higher easily in search engines.
2- Keyword Suggestions
When you search a focus keyword in Ubersuggest to find useful numbers like monthly search volume, difficulty score and CPC rate, etc. it also shows plenty of relevant keywords ideas based on your focus keyword. These keyword suggestions can help you find best performing keywords related to your focus keyword that you can use in content creation and optimization process to appear in more search results. Smart keyword suggestions provided by Ubersuggest can help you optimize your overall SEO or content marketing strategy for different but most relevant keywords that can drive more organic traffic to your business website or blog.
3- Ubersuggest for Content Optimization
Whether you are a freelance content writer, business owner, or webmaster, you can use Ubersuggest to choose the right keywords for planning blog posts or web content on the basis of what your target audience is searching for. For instance, as a web designer, if you want to write an informative and useful blog post to drive more traffic but don’t have ideas to get started, it is the place where Ubersuggest free keyword tool can come in handy. It can provide you with a lot of smart and creative topic ideas that entice your target audience.
4- Competition Analysis
Spying your competitors is one of the best ways to come up with creative blog post ideas that your target audience will love to read. Ubersuggest helps you analyze your competitors who are writing awesome and engaging content. The competition analysis feature of this keyword tool allows you to spy your competitors to find out the best keywords they are working on and use them in your own content creation efforts to create a buzz around your brand or business.
Just enter the URL of your competitor in the search bar to see what keywords they are ranking higher for and check the traffic graph for the last few months. Extract the best performing keywords, blog posts, or pages and then implement them into your content marketing and SEO strategies to get desired outcomes.
Is Ubersuggest the Right keyword Tool for You?
As Ubersuggest is a free keyword tool, keep in mind that you are not going to avail all of the keyword research and analysis features that paid SEO tools offer. Startups, SEO beginners, and new freelance might find Ubersuggest as an ideal keyword tool to learn keyword research basics to create and optimize content for better outcomes. As an SEO expert who is looking for in-depth details about keywords and competition, it might not be the right fit for you and you should go for a paid tool to get exactly what you want.