Copywriting is an integral part of every successful SEO strategy. Well written and high-quality content is what ranks you higher in search engine result pages and helps you stand out. That is the reason, you should be doing SEO copywriting the perfect way to achieve what you want. As Google continuously makes changes in its search algorithm, it is always uncertain to consider what techniques are useful and what should be avoided at any cost. In a recent couple of years, search engine optimization has been growing rapidly. That is the reason, business owners, content marketers and SEO content writers must stay up to date with the latest trends to avoid costly blunders when writing content.
Whether you are a small business owner, digital marketer, or web content writer, here are some SEO copywriting mistakes you should avoid to make your content useful for both users and search engines.
1- Not Starting With Keyword Research
Lack of proper keyword research is one of the common SEO writing mistakes that can ruin your overall online reputation. No doubt it is a time-consuming task, but can do wonders for your SEO campaign when done right. You can write thousands of words for your website or blog but if not optimized to rank higher for particular keywords and search terms that internet users use, it won’t help you rank higher in SERPs. So, be sure to spend enough time searching the right and easy to rank keywords you want to be searched for. A lot of keyword research tools are out there that can be used for this purpose and Google Keyword planner is one of them.
2- Plagiarized and Low-Quality Content kill your SEO
If you think you can secure a visible place in SERPs just by stealing the content of your competitors, you are on fault. Plagiarized content not only ruin your rank but can also get penalized by search engines as it is considered illegal. When doing SEO copywriting, always come up with fresh ideas and genuinely written engaging content to make your users stick around for longer.
Getting ideas from your competitors is not bad, but you should explain those ideas in your own words to make things easier and useful for your audience. Using an online tool for paraphrasing can prevent your content from being plagiarized. You can use plagiarism checker software and apps to make sure your content is copy-free. Also, check your SEO copy for typos and grammar errors. MS Word is the best word processing software that highlights mistakes and errors in your content so you can make them right. Many other tools and software solutions like Grammarly are out there that can help you eliminate errors in your content to make it error-free and easy to read.
3- Not using Synonyms and LSI Keywords
Search engines like Google are smart these days and understand that some words can have same meanings. You should be using those words to boost your SEO efforts. Using the exact focus keyword in your copy for many times can harm your repute in search engines. That is the reason, you should be using synonyms or LSI keywords when writing content for SEO. It will not only help you avoid keyword stuffing but will allow you to appear in more search results. Don’t make the mistake of avoiding synonyms and LSI keywords in your SEO copy to increase chances to rank for different keywords that are relevant to your target keyword.
4- Heavily Relying on Writing Tools
Technology is great, as it makes you more efficient and perfect in your job. But heavily relying on too much technology and tools can have a bad impact on your expertise. As Grammarly is known as a perfect writing tool to find out and rectify errors in your content, it is not always perfect as it may force you to make some nonsense changes in your SEO copy. That’s why you should proofread your content yourself and try to find out the mistakes and errors to get them right. Asking someone to proofread is also a great idea to create high-quality SEO content.
5- Writing for Search Engines not for Users
Most of the marketers and content writers just create content for search engines and don’t think about the users. Google loves to rank the blogs and sites higher that provide informative and useful content for its users. Don’t just write to secure higher ranks, but try to solve the particular problem of your users. So, you should always write for the users, not for search engine bots because relevant and problem-solving content always rank higher in search engine result pages.