Your digital marketing strategies direct internet users to a specific page where they can learn more about your offering and take action accordingly. That’s why it is important to employ basic landing page optimization tips and tricks so you can get the most out of your online marketing campaigns and convert more. LPO (landing page optimization) improves your landing pages to keep visitors engaged and increase the conversion rates to help you secure more leads and sales.
What is a Landing Page?
The landing page is the first page an internet user lands on after clicking an ad, promotional link, or social media post. It could be your home page, product page, or blog post and designed for a single focus purpose. The core purpose of such pages is to limit the available options and guide visitors to take a particular action. Don’t mix the home page of your site or online store with a landing page as the home page contains a big deal of information about your brand or company but the landing page is particularly designed to encourage users to take a specific action.
What Is Landing Page Optimization(LPO)?
Landing page optimization is the process of optimizing elements of a particular page to engage visitors effectively and boost conversion rate. Basically, it is an important aspect of conversion rate optimization and involves making necessary changes in the page and its elements to improve conversions.
Optimizing landing pages make sure that you can convert more users into valuable customers/clients who arrive at that particular page via a variety of marketing materials. It is the best way to lower your customer acquisition costs, bring more new customers, and exploit the value of your digital marketing techniques.
Landing Page Optimization Tips That Will Help You Convert More
Here we have listed key landing page optimization tactics that you can implement right now to provide users with excellent experience and convert more.
Make Sure your Page is Relevant
When you steer users to a landing page by using different digital marketing techniques, you need to make sure that the page you are linking to, is relevant to the ad. For instance, if you are running an ad for a digital marketing services agency, don’t link it to an IT services related page. If you do so, your users would come across a page that contains irrelevant information or offers and leave your site immediately to increase the bounce rate.
Create a Clear and Enticing Headline
A headline is a first and foremost thing that users see when land on your page by clicking a digital ad. That’s why you should spend enough time and effort to craft clear and enticing headline for your landing page to grab the attention of visitors and engage them efficiently. It could be a deciding factor for visitors whether to stay on your site or bounce away for a better option. A well-crafted headline will keep the visitors engaged and encourage them to take a particular action on your landing page.
Keep your Page Clutter-free
You direct internet users to your landing page because you want them to try your product or service. So, keep your page clear and clutter-free to provide them with the exact information they need to know before making a final buying decision. As users are directed to a particular page that is designed for one focus purpose, make sure to provide them with the most relevant and to-the-point information to keep them engaged. Keep it focused on a particular purpose so your visitors can focus on that purpose too. You should also avoid common SEO copywriting mistakes when writing a compelling copy for your landing page to make it user friendly.
Establish Credibility and Trust for your Brand
You can build and establish credibility and trust by adding customer logos, customer testimonials, reviews, and social proofs on your landing page. When your potential customers are able to see all the positive things on your landing page that establish trust and credibility, they are more likely to do business with you. It also increases your brand’s transparency to make the visitors trust in your brand.
Try different Offers to get Customer Details
If visitors are not showing interest in your product or service right after landing on the page, try to entice them by offering a free eBook or white paper in exchange for their contact information like email or phone number. When the CTA of your landing page asks for an email address, visitors are more likely to give that up for something interesting and valuable.
Optimize your Landing Page for Loading Speed
As modern consumers often use their mobile devices when it comes to search desired stuff online, the loading speed of your landing page can play its role in user experience. The faster your page loads, it will have a reduced bounce rate and desertion issues. Use compressed media, Google AMP, and other basic speed optimization tactics to make your page load as faster as possible.
Search Engine Optimization
Properly implemented search engine optimization (SEO) techniques can take your landing page to a whole new level. Search engines are less likely to drive organic traffic to web pages that they don’t believe provide greater value to their users. That’s why, implement basic on-page SEO tactics on your landing page to get more organic traffic by appearing in top SERPs.
Go for Consistent Branding
If you want to get the most out of your landing page optimization efforts, make sure to be consistent with your branding. Build brand recognition with your target audience so your potential customers can easily become familiar with your company. When optimizing your landing page, try to use the same logo, font, and color scheme on each of your landing pages. It will help you increase brand awareness so people can find your brand easily through different types of digital ads. If someone finds your product or service via social media ad but doesn’t convert, they may see your ad in search engine pages. And when they click on the advertisement, they will quickly recognize your company to do business.