Search engine optimization is one of the best and most important ways to drive as many quality visitors to your online store or business website as possible. No matter what people tell you, SEO is an ongoing journey where you need to make small incremental changes to achieve what you want and Yoast SEO plugin can help you do this easily and more effectively. It helps you make improvements in your on-site search engine optimization efforts to improve your site not only for users but for search engines as well.
What is the Yoast SEO Plugin?
Yoast SEO is the most favorite WordPress plugin for small business owners, webmasters, and SEO people. Once it is successfully installed and integrated into your WordPress website, it will lend you a helping hand to optimize your website or online store for internet users and search engines. It analyzes your website content for readability, title, meta description, keyword density, target keywords, and much more to help you do on-page SEO in the best possible way.
5 Amazing Benefits of Yoast SEO Plugin
If you successfully have installed Yoast SEO on your WordPress website, you will have a superb search engine optimization assistant to your webmaster arsenal. Below we have listed the awesome benefits of this WordPress SEO plugin that can take your website to a whole new level.
1- Very Easy to Install and Setup
The beauty of WordPress as a content management system is its ability to quickly complete tasks that can take a lot of effort and time on other CMS solutions. In order to install and set up Yoast SEO on your WordPress website, you just need to go for the ‘plugins’ section on the sidebar of the dashboard> new plugins> search for Yoast SEO > install > and activate. There is nothing technical required to set up this SEO plugin on your site even you can install and set up with no programming skills and expertise.
2- Keyword Optimization
Keyword optimization is one of the most important aspects of a successful digital marketing strategy and challenging as well. Fortunately, Yoast SEO plugin can do wonders for you when it comes to doing keyword optimization to rank your web pages higher in search engine result pages with target keywords. It helps you improve your on-page SEO for every page on your site so you can optimize focus keywords appropriately to appear in top SERPs even without hiring an expert.
3- Search Engine Snippet Preview
One of the best benefits of the Yoast SEO plugin is that it shows a preview of your meta title tag, meta description, and URL of your web page as it will be shown in the search engine result page and also allows you to optimize it according to your individual needs. It helps you write better meta title, meta description, and slug of every page or post on your website. It shows both desktop and mobile versions of search engine snippet preview so you can make necessary changes to make it perfect for both desktop and mobile users. As a result, Yoast SEO helps you follow the top Google ranking factors so you can drive more organic traffic to your website and increase its visibility in search engines.
4- Content Review, Checks, and Scans
Yoast SEO plugin reads and reviews your content for every web page on your site and provides you with a readability score. Yoast not only tells you the readability status of your content but also provides with guidelines on how you can improve your content to make your SEO copy interesting and best readable for web users. As Image SEO is an important aspect of any successful search engine optimization strategy, Yoast SEO scans images added to your webpages to make sure every image has an appropriate Alt text, description and meta title to help you boost your search engine ranking.
5- Creates XML Sitemap
A sitemap is an ideal way to let search engine bots know and understand what content is available on your site and where to find URLs for indexing. A sitemap is a structured outline text file that contains a list of all possible pages and posts that exist on your site. Creating a sitemap manually can take a lot of time, effort, and expertise as well. But Yoast SEO plugin can easily do it for you even within moments. As a result, it helps search engine bots to crawl and index all important pages on your website or blog for better search engine ranking.