Branding and marketing are two different things that can confuse most of us, especially those who are not running a business or associated with a company. They two are different but can make or break a business. That’s why known as must-haves for business owners.
Do you really know that what is branding in marketing? If not, this blog post will take you through everything you need to know about branding and its importance.
What Is Branding in Marketing?
Branding is all about creating a solid and positive perception of a business, its products, or services in the customer’s mind by creatively combining all-important marketing aspects like business logo, mission statement, and consistency throughout several marketing channels including website, social media profiles, and mobile app, etc. Effective and successful branding can change the way how your customers perceive your business or company and the quality of products. If you have built a strong brand, people are more likely to buy from you. Successful branding allows you to differentiate your business from competitors and helps you build a loyal and broader customer base.
What is the Importance of Branding in Marketing?
Branding is a process used by a business or company to make itself known to the general public and distinguish itself from competitors. A unique and effectively built brand helps you greatly improve your bottom line by allowing you to outpace your competitors and acquiring & retaining customers without spending a lot.
To better understand what is the importance of branding in marketing, think your business is a living person. The person who is explaining to its potential and existing customers who they are, what value they are offering, why they are valuable, and why they are different from their peers in the market. And when your potential customers start to identify and recognize your business, your brand will start living in their hearts and they will connect with your brand on an emotional level.
What is Digital Branding in Marketing?
Digital branding is the modern form of branding in which a business or company develops good ideas to build a brand that is memorable and stronger too. Digital branding is all about how you build your brand online. Instead of using traditional marketing techniques and strategies, businesses use digital channels and an internet environment to create a solid presence that appeals to potential customers.
In this digital era, having a robust digital brand and presence helps companies and individuals build brand recognition and credibility within customers who are searching for them over the web. Using the latest techniques like search engine optimization, social media marketing, content marketing, and mobile app every business can get noticed on the web. A short interesting video, social media post, or just a simple yet informative tweet can amazingly have an effect on how internet users perceive your business or products.
Digital Branding VS Digital Marketing
Digital marketing and digital branding are two different things. Digital branding is a way to build a strong and appealing perception of your business or products. It helps you make your brand known to more people who might be interested in connecting with you.
On another hand, digital marketing provides you a way to convey your corporate message digitally in front of the target audience with an intention to make new sales and acquire customers. All the digital marketing techniques like SEO, content marketing and social media marketing are executed with the hope of generating more revenues.
How to Create A Successful Digital Brand?
To build a successful brand online (digital brand), it is a great idea to know what your fellow businesses are doing for achieving desired outcomes. Below we have listed some top digital branding ideas you can take on to build your own brand digitally.
Whenever people think of a company, they usually think about its logo at first, not products or services. For instance, when someone asked you about the Apple brand, you are more likely to recall the image of the half-eaten apple, not an iPhone or iPad. That’s why, a business logo should be appealing, creative, and memorable. To create an impact, you should design a creative and pleasing to eyes logo.
Catchy Brand Message
The brand message is also known as ‘tagline’. Your brand message should creatively present what your business offers. When someone reads or hears your brand tagline or message, they should be able to immediately recognize that what your business is about and what you sell. Let your brand message inform potential customers what you do, what values you offer and what makes you unique.
Social Media Presence
Everyone is on social media today. People spend a lot of hours starring at their social feeds. And you should take advantage of this as a brand to build a robust and memorable presence on social media to boost your digital brand. Create a consistent presence across popular social media channels to let your brand known to social media users. You can also use social media advertising to get the most out of your efforts. Provide your users with informative, interesting and useful content that adds value to their lives. And your brand will last in their minds and hearts for longer.
There are a lot of ways to market your business or brand online and email marketing, search engine ads and display ads are some of them. You can use these online advertising methods to get your brand in front of more people who might be interested in your offerings. One thing you should keep in your mind that not all online advertising methods can work great for your brand. It might take effort, A/B testing and some bad results to pick the right advertising techniques when building a brand online.
Search Engine Optimization (SEO)
SEO or search engine optimization is one of the best and most effective ways to build a digital brand. It is the process of optimizing your website or online business for search engines so people can find it whenever they search over the web. SEO helps you increase the visibility of your business in search engine result pages for focus keywords and phrases. Use of the right SEO techniques helps you rank higher in SERPs and when people are able to see you on the top, they start perceiving your business as a trusted and reliable brand.