Being a marketer is no easy job. You must constantly consider taking your company to the next level and making yourself more visible. And your job can get all the more difficult when it comes to website traffic.
Did you know that 94% of first impressions about your website are related just to its design? So, one wrong move, and everything can become a mess.
However, with these super-useful tips and tricks, you no longer have to worry about your website traffic. So come on, let’s see what these tricks are.
1. Start a blog
One of the best ways to increase website traffic is to go for inbound marketing through blogs. It will bring in just the right people to your website and ensure that people who love to read keep coming back to go through more of your blogs.
However, first, you need to understand the kind of audience you want to attract. Then, you can choose your target audience accordingly, depending on the kind of products you wish to sell.
Once you have a good idea of your buyer persona, you can write in the language that they prefer to read. Then, if you want to optimize your content, you can ask a professional to review it and edit it until it looks perfect.
2. Make your site more visible
If your site is hidden somewhere right in the later or last pages of Google search, there’s no point in optimizing your website or content. This is why it’s very important to use smart SEO strategies to bring your site within the view of your audience.
For example, consider getting a consultation appointment with an SEO company in India that will understand your needs and tell you exactly which keywords to target. Then, go for one that will offer you affordable yet classy services.
You can also use keyword research tools to check the success rate of each keyword or phrase. Go for long-tail keywords that will drive your traffic up, such as targeting “How to cook *dish name* at home” instead of searching with just “*dish name*.”
3. Take advantage of social media
While this tip doesn’t really have any direct connection with your website, remember that your site’s popularity will be heavily affected by your presence on social media.
If you haven’t made any Facebook, Twitter, or Instagram accounts, it’s time to make them now. Not just that, you also need to be active on every platform to engage with your viewers.
For example, create short one-minute reels on Instagram to attract a lot of viewers much faster than you would expect.
Conduct live sessions on Facebook and Instagram and host a “Get to know me” session. Or, ask your customers what kind of content they would like to see in the future.
4. Host webinars
One of the best things about the marketing world is that almost everyone is very eager to learn. You can take advantage of this and host webinars to talk to more people and exchange knowledge.
While hosting a webinar can be a little expensive, it does help your website earn a lot of traffic quickly.
Impart your wisdom to your existing customers, interested clients, and potential collaborators. For example, you can send out an email or an e-invite a week or two ahead of time to your guest list and then open a registration portal.
Promote these webinars through your website and social media and share a short clipping of the webinar to keep your audience engaged.
5. Use email lists
You might be surprised to know that you can use your current client list to drive traffic to your website. Whenever you post something new, send out an email to everyone on your mailing list.
If you have a content-heavy website, it can help to have a repeat readership for traffic conversions and lead generation.
This way, when someone signs up for your mailing list, they can stay updated about your products and services and help spread the word.
You can publish content offers that require visitors to submit their mail addresses to access the full content, or you can go for the easy-access newsletters that customers can sign up for.
Over to you…
Driving traffic might seem never-ending, but these easy hacks can do wonders for your company. So try them out, be patient, and watch your site booming with visitors.