It’s no secret that in 2023 YouTube is one of the best platforms for creators and entrepreneurs. The monthly audience of the video platform is about 2 billion users, and this is actually the highest figure among all such platforms. In short, this site clearly deserves your attention and can be an excellent assistant for promoting any brand/company, creating a personal brand or online career growth as an influencer. But there is something you should definitely know about, intense competition.
Generally speaking, this fact should not surprise, but many beginners don’t even suspect what they’ll have to go through to achieve success. It would seem that the mechanics are simple and crystal clear – you upload videos and wait for them to become popular, but users here are becoming more selective every day. It’s a real challenge to attract their attention.
How long this fight for attention and views will last depends only on you – what strategy you choose and how effectively you’ll use it.
In this article, we’ll tell you about the 4 best tools for creators and entrepreneurs that will help you grow faster. Keep reading.
4 Ways to Engage Your YouTube Audience
Delegate PR tasks
From time to time, all influencers and entrepreneurs (no matter what size of channel they have) need additional third-party help and support. You see, promotion on YT is in itself a complex and difficult process, so many tasks, such as attracting an audience, increasing views and improving engagement and reach, can become a real problem. Don’t be afraid to delegate when you realize that you need help and aren’t coping with the tasks.
There are several ways to delegate, it all depends on your marketing budget. So, if you can spend a few hundred dollars, it will probably be useful for you to hire a content maker, a screenwriter, an SMM specialist or buy advertising for your channel from a popular blogger. These people can provide you with additional support and help you grow on the platform, but keep in mind that the fruits of their work won’t be lightning fast, it is also a long process.
The second way to facilitate your promo process is to seek support from a decent advertising company and buy boosters. This option is ideal for creators who don’t have a large budget and don’t want to spend a lot of money. So, one of the cheapest, but simple and effective boosts is the opportunity to buy YT packages, they include views, subscribers and comments – in general, everything you need to improve engagement. Check out the prices and learn more about the service here : https://soclikes.com/buy-youtube-packages.
By delegating some tasks, you’ll get more time for creativity, content creation and communication with the audience. So don’t be afraid to invest in your account little by little and start improving your reach with additional support.
Follow the trends
Experienced makers say: if you want to always stay on top of fame and improve your level of engagement, take part in trends. This is a great strategy, especially if you’ve just started your journey and don’t know where to start – you don’t need to come up with an idea from scratch, everything is done for you. In addition, users are much more likely to search for trending videos than anything else. This is a sure way to get more views and expand your fanbase, but you must understand your target audience.
Be selective when choosing trends, don’t grab everything in a row, otherwise you’ll clog up your feed and make it a little awkward. So, if your channel is about life in a mobile home, there is no point in taking part in a hot beauty trend, it will look like an attempt to attract an audience in any possible way. It’s better to look at the channels of other popular niche influencers and find what you like, then your content will be competitive.
Also, use the right keywords, then users are more likely to see your content in the search results. For example, if you post a reaction to something, make sure you include the word “reaction” in the title.
Not so long ago, developers introduced a new content format to users – YT Shorts. These are short clips that are similar to TikTok and Insta Reels, videos of this format have become a real trend on the Internet, viewers love them. Shorts are created for entertainment, education and short-format life hacks. Clips aren’t troublesome, they’re created much easier than long videos, besides, you don’t have to spend a lot of time and effort on processing.
According to statistics, short clips now have more than 50 billion daily views. If at least one of your videos is recommended by the algorithms to the majority of users, you will significantly improve engagement and reach, attract a new audience and grow much faster. There are a lot of ideas for Shorts: “before/after”, a mini-summary of your last long video, a story about yourself, life hacks, challenges, etc. Show your creativity!
Collaborate with other influencers
There’s nothing more effective than teaming up with someone to succeed! This is true, and in terms of online promotion, this is a very thoughtful approach. Instead of fighting for attention with other creators, start creating videos together.
Where to start?
The first step is to find a niche creator. For some, this is the most difficult, but this process is not as complicated as it may seem at first. Use the search on the platform: start entering key niche words and analyze who your direct competitors are, and with whom you can collaborate.
The second step is to show interest. Don’t go to jump in just without preparation – write a couple of positive comments under the creator’s video and like them. This way you’ll show that you like his clips.
The third step is to contact the influencer. Write him a message in which you’ll propose a collaboration. Tell him how you imagine cooperation and what result you expect.