Proper keyword research is an important aspect of any successful digital marketing campaign. The use of the right keywords makes it easier for brands and businesses to create content that promotes their products or services in this competitive online marketplace. A lot of SEO tools are available in the market that makes content creation and optimization efficient for business owners & webmasters, and Ubersuggest is one of them.
In this blog post, I will explain what is Ubersuggest and features that make it a great keyword research tool for SEO.
What is Ubersuggest?
Ubersuggest is a keyword tool that helps you research and finds the right and best performing keywords that can be used to boost content marketing efforts.
It is a free keyword research tool created by Neil Patel, one of the best and knowledgeable SEO & content marketing experts. If you are a beginner and looking to get more freelance writing jobs with help of blogging, then Ubersuggest would be the best keyword tool to help you find the best and easy to rank keywords for your niche.
It provides its users with a free service that shows how keywords of their interests are being explored and suggest the best keywords that can help create awesome content for both users and search engines.
Ubersuggest Features
As it serves as many other paid SEO tools like MOZ & SEMRush to find in-depth keyword research and analysis, it could be a superb tool for beginners who are struggling with a tight budget and cannot spend dollars on expensive SEO tools.
Below is the list of amazing features of Ubersuggest that can help you find the right keywords, create quality content, and optimize your content properly for users and search engines.
1- Keyword Analysis
The best thing about Ubersuggest is its ability to analyze keywords that you are about to use in your next SEO or content marketing campaign. It shows how much people are searching for your focus keyword, the difficulty score of the keyword (how difficult it might be to rank a keyword in paid and organic search), and how much its cost per click might be. It provides everything you need to find out the best relevant keywords that can help you rank higher easily in search engines.
2- Keyword Suggestions
When you search a focus keyword in Ubersuggest to find useful numbers like monthly search volume, difficulty score and CPC rate, etc. it also shows plenty of relevant keywords ideas based on your focus keyword. These keyword suggestions can help you find best performing keywords related to your focus keyword that you can use in content creation and optimization process to appear in more search results. Smart keyword suggestions provided by Ubersuggest can help you optimize your overall SEO or content marketing strategy for different but most relevant keywords that can drive more organic traffic to your business website or blog.
3- Ubersuggest for Content Optimization
Whether you are a freelance content writer, business owner, or webmaster, you can use Ubersuggest to choose the right keywords for planning blog posts or web content on the basis of what your target audience is searching for. For instance, as a web designer, if you want to write an informative and useful blog post to drive more traffic but don’t have ideas to get started, it is the place where Ubersuggest free keyword tool can come in handy. It can provide you with a lot of smart and creative topic ideas that entice your target audience.
4- Competition Analysis
Spying your competitors is one of the best ways to come up with creative blog post ideas that your target audience will love to read. Ubersuggest helps you analyze your competitors who are writing awesome and engaging content. The competition analysis feature of this keyword tool allows you to spy your competitors to find out the best keywords they are working on and use them in your own content creation efforts to create a buzz around your brand or business.
Just enter the URL of your competitor in the search bar to see what keywords they are ranking higher for and check the traffic graph for the last few months. Extract the best performing keywords, blog posts, or pages and then implement them into your content marketing and SEO strategies to get desired outcomes.
Pros & Cons of Ubersuggest
| ✅ Pros | ❌ Cons |
|---|---|
| Affordable pricing compared to top-tier SEO tools | Limited free usage—data caps and upsells |
| Beginner-friendly interface and workflow | Some keyword and traffic data can be less accurate |
| Keyword insights with search volume, CPC, trends | Lacks advanced features like SERP intent or feature tracking |
| Built-in site audit tool for quick technical checks | Not ideal for large-scale agency workflows |
| Competitor analysis: backlinks, traffic, keywords | No integration with advanced analytics platforms |
| Chrome extension for on-the-fly domain metrics | |
| Content ideas generator based on keyword trends |
Ubersuggest Alternatives
1- Semrush – The All-in-One SEO Powerhouse
Semrush is a comprehensive digital marketing suite trusted by agencies and enterprises worldwide. It offers 55+ tools across SEO, PPC, content marketing, and social media.
Key Features
- Keyword Magic Tool: Generates thousands of keyword ideas with filters for intent, volume, and difficulty.
- Site Audit: Diagnoses technical SEO issues and assigns a “Site Health Score.”
- Backlink Analytics: Tracks referring domains, link growth, and toxic backlinks.
- Position Tracking: Monitors keyword rankings across devices and locations.
- Content Marketing Toolkit: Includes SEO Writing Assistant and Topic Research.
- Competitor Analysis: Uncovers keyword gaps, traffic sources, and ad strategies.
Pros
- Extremely robust and scalable
- Excellent for agencies and large teams
- Integrates with Google Looker Studio and other platforms
Cons
- Higher pricing tiers
- Can be overwhelming for beginners
2- Ahrefs – The Backlink & Content Intelligence Leader
Ahrefs is renowned for its massive backlink index and intuitive interface. It’s ideal for SEOs focused on link building and content strategy.
Key Features
- Site Explorer: Analyzes any domain’s backlinks, traffic, and top pages.
- Keywords Explorer: Supports multiple search engines and provides keyword difficulty scores.
- Content Explorer: Finds high-performing content across 13.6 billion pages.
- Site Audit: Detects crawl errors, slow pages, and technical issues.
- Rank Tracker: Tracks keyword positions over time.
Pros
- Best-in-class backlink data
- Daily updates on referring domains
- Historical SERP and traffic comparison
Cons
- No free trial
- Limited keyword list creation on lower plans
- Expensive
3- KWFinder – The Intuitive Keyword Research Tool
KWFinder by Mangools is perfect for bloggers, niche site builders, and small businesses. It’s known for its clean UI and accurate keyword difficulty scores.
Key Features
- Keyword Suggestions: Based on Google autocomplete and questions.
- SERP Analysis: Shows top-ranking pages with SEO metrics.
- Local SEO Support: Filter keywords by country, region, or city.
- Keyword Lists: Organize and export keyword sets easily.
Pros
- Beginner-friendly interface
- Affordable pricing
- Great for long-tail keyword discovery
Cons
- Limited daily search quota
- Lacks backlink and content tools
4- Moz Pro – The SEO Suite with Domain Authority Legacy
Moz Pro is a veteran in the SEO space, offering tools for keyword research, rank tracking, and link analysis. It’s especially popular for its Domain Authority (DA) metric.
Key Features
- Keyword Explorer: Shows volume, difficulty, and organic CTR.
- Site Crawl: Finds technical issues and suggests fixes.
- Link Explorer: Analyzes backlinks and anchor text.
- SERP Analysis: Identifies featured snippet opportunities.
- True Competitor Tool: Reveals actual SERP competitors.
Pros
- Strong educational resources and community
- Excellent for tracking branded visibility
- Free tools available (DA checker, Keyword Explorer)
Cons
- Smaller keyword database than competitors
- No traffic estimates
- Expensive
5- SEObility – The Affordable All-in-One SEO Toolkit
SEObility is a budget-friendly SEO platform that combines technical audits, keyword tracking, and backlink analysis. It’s ideal for freelancers, SMBs, and agencies.
Key Features
- Site Audit: Scans for broken links, duplicate content, and missing meta tags.
- Rank Tracking: Monitors keyword positions across search engines.
- Backlink Checker: Evaluates link quality and growth.
- TF*IDF Tool: Optimizes content based on keyword relevance.
- Competitor Comparison: Highlights gaps in keyword and backlink strategies.
Pros
- Free plan available with basic features
- Easy-to-use interface
- Custom PDF reporting and white-label options
Cons
- Limited integrations
- Smaller backlink database than Ahrefs or Semrush
Is Ubersuggest the Right keyword Tool for You?
As Ubersuggest is a free keyword tool, keep in mind that you are not going to avail all of the keyword research and analysis features that paid SEO tools offer. Startups, SEO beginners, and new freelance might find Ubersuggest as an ideal keyword tool to learn keyword research basics to create and optimize content for better outcomes. As an SEO expert who is looking for in-depth details about keywords and competition, it might not be the right fit for you and you should go for a paid tool to get exactly what you want.
