Thursday, July 18, 2024

SurveySparrow- An Omnichannel Experience Management Platform


SurveySparrow is an omnichannel experience management platform that lets businesses and individuals refine their customer, product, and employee experiences.

Initially introduced as a conversational survey platform, the platform was quick to scale and outgrow its stature as a mere survey builder and now serves 100,000+ customers worldwide.

In this blog post, we evaluate the survey tool in detail and cover all the critical touchpoints you’d want to know about SurveySparrow. Without further ado, let’s jump right in.

Dissecting Surveysparrow: Feature-rich at best and Provides the Best Value for Money

For the most part, a tool is only good as its features. While evaluating the platform, we were pleasantly surprised by the extent of resources and features packed within the platform. In all certainty, SurveySparrow packs a punch on this front and gives other market players a run for their money.

Let’s go over how the tool fared in each of these categories.

Ease of Use

SurveySparrow is a no-code platform which means even folks with no formidable tech skills can use it. To add to that, the survey builder in itself is very intuitive and had a drag-and-drop interface. If you need to preview the surveys before sending them out, you could do that as well. In case you feel stuck or need any quick assistance, their help center has exhaustive and well-updated articles on almost all features inside the platform.

Survey Creation

With SurveySparrow, users can create any kind of conversational survey, in any language, for any purpose that garners high completion rates. Over 700+ templates are available to the user, which they can either use as is or customize further to suit their needs. The video surveys offered by the survey tool really sets it apart from the rest of the players in the market.

The diversity in templates very well extends beyond. The tool offers a multitude of survey types, including classic surveys, chat, 360-degree feedback, NPS, and offline surveys. The wide variety offered in the question types is also fairly commendable.

Built-in features such as answer piping, voice transcription, and choice-level logic set the respondents for a true hassle-free survey experience. The tool is also multi-device compatible due to which the respondents would have no trouble answering surveys on the go, even on their mobile screens.


Custom reports from SurveySparrow help users build & design multiple consolidated reports with the responses received and the desired metrics. This way, the users can bring their data collection to a fruitful finish with advanced filters and cross-tabulation. Determine underlying trends, prioritize the appropriate problems, and identify patterns.

Integrations and Workflows

SurveySparrow offers its users 1500+ integrations through Zapier and native integrations, including Salesforce, Zendesk, MailChimp, Power BI, Microsoft Teams, and more. With API and Webhooks, users can streamline processes and expand capabilities with ease.


With custom SSL, IP address tracking, domain white-labeling, and even password protection, you can guarantee the highest level of security for your survey. Additionally, the product complies with HIPAA and GDPR regulations.

Collecting Payments

The users can collect payments by setting up a secure payment gateway, provide multi-currency options for your orders, manage discounts and coupons, and check the payment status in the reporting module.

Legal compliances

SurveySparrow as an online survey tool, gives prime importance to data security and privacy. The platform is GDPR-compliant and sets standards for organizations to collect, process, or store information and landmark legislation such as CCPA. They are also compliant with the Health Insurance Portability and Accountability Act of 1996, collectively referred to as HIPAA.

Customer Support

The platform is renowned for its round-the-clock technical support with 24/5 live chat, email, and phone support. On sending emails to their support desk, a ticket gets created. Rest assured, they’ll look into the case and resolve the issue at the earliest. The users get to interact directly with their engineering teams while solving the issue, which is relatively uncommon with other platforms. Furthermore, the platform doesn’t charge extra for support, even for free users.


Ranging from Free to Elite, there are multiple plans available to the user. Users can choose to be billed quarterly/annually, and there is also pro-rated refunding available

Let us look at how SurveySparrow has priced its products-

Plan         –    Who should take it           –     Price
Basic         – Self starters; Freelancers       –   $19
Standard   –   Small yet growing teams  –   $29
Business    – Mid-size businesses          –     $99
Enterprise  –  Large organizations     –      Custom Quote
Elite       –    Very large, fledging corporates  –    Custom Quote

Besides, the tool offers an additional NPS+CX suite at $6000 (billed annually) and 360 assessment at $59 per assessment.

Notable Features To Look Out For

These are some of the marquee features that caught our eye and don’t want you to miss out on.

Executive Dashboard

With Executive Dashboard, avoid the inconvenience of accessing several surveys by pulling data from several surveys into one place. This way, you get to closely and thoroughly examine critical business metrics over any period.

Case Management

To close the feedback loop effortlessly, Case Management helps you convert all your responses into tickets that can be organized, prioritized & resolved. To deliver the best responses, route them to the right team members by sharing private notes.

Audience Management

If you’re looking for effortless contact management, Audience Management comes in handy. With this, import contacts from popular tools like Salesforce, Hubspot, Google Contacts, and Intercom, create custom lists based on user profiles and send highly targeted surveys. Control visibility and accessibility of surveys using teams & folders.

Reputation Management

Build a positive brand image and create a raving fandom with Reputation Management. Monitor reviews across multiple channels in one place, respond to online reviews, and show off your best reviews. This way, convert your existing customers into online promoters and attract new ones.

360 Assessments

Leverage insights to catalyze the personal growth of your employees, increase overall productivity, and create a continuous feedback stream that drives engagement, performance, and growth with our 360 Assessments.

SurveySparrow Ratings Across Multiple Platforms

G2 Crowd

Final Thoughts

For what its worth, SurveySparrow is an amazing tool that offers maximum value for every penny you pay. It is feature-rich, boasts an incredible support team, and offers scalable solutions to refine every touch point of its customer journey.

We urge you to try out this platform for yourself and gauge if it’s the best fit for your business.

Noman Sarwar
Noman Sarwar
Noman Sarwar is a professional content writer and creates SEO optimized articles and blog posts for brands that want to see their Google search rankings surge. He also provides ghostwriting, proofreading, and content editing services to help you embellish your pages with copies that convert.



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