What is on-page SEO?

On-page SEO is a term that refers to optimizing a given web page for search engines. In other words, what you do on the web page itself to rank it higher in search engine results pages is known as on-page SEO. This helps you make your website more usable and valuable to the users to appear in more search results.

What are on-page SEO Factors?

On-page SEO factors are the on-page elements that search engines use to rank web pages. There are many on-page SEO factors, but some of the most important ones are content quality, keyword prominence, page load time, code quality, and site structure.

This article focuses on the different factors of on-page SEO including keywords, description tags, headings, and more.

Top On-Page SEO Factors to Consider

Listed below are some of the most important on-page factors that need to be taken into account:


The search engines use keywords to identify web pages. If a webpage does not have the right keywords in it, it will not show up in search results for those keywords. Keywords should be included in the title of a webpage and throughout the body of that page.

Title Tag

The title tag is one of the most important pieces of information on a web page and should not be left blank or too short. It should be able to summarize what a web page offers in just a few words and include keywords that would make people want to click on it – without being too vague.

Meta Description

A meta description is an HTML attribute that describes the content of a web page as shown in search result listings. It needs to include relevant keywords as it helps boost the SEO of your website to rank higher in search results.

The description tag is another important aspect of on-page SEO that should be included on every webpage. This tag provides a summary of what the page is about and helps search engines find it when they crawl pages from your website.

what are On-Page SEO Factors

Content Optimization

The content quality of a web page is primarily assessed by how well it answers the user’s query. This can be measured by reviewing how many words there are on a page and whether they’re long enough to provide an answer for the query. It’s also important to review if all of the content is relevant to the query or if there are any irrelevant pieces of information on the page. Furthermore, you should write content for humans, not for search engine bots because Google ranks content higher that is written specifically to address users’ queries and issues.

URL Optimization

The URL structure of a web page is another important thing to consider when doing on-page SEO of your website or landing pages. URL of your website or landing page should be short and keyword rich as it contributes more weight to the website. Using focus keywords in the URL can be referred to as one of the best on-page SEO practices. A URL structured with a focus keyword definitely helps you rank higher in search engines like Google and others.