Whether it is an online store, eCommerce website, or a brick-and-mortar business, getting more organic traffic is a shared marketing objective among brands and businesses around the world. A website is a virtual display center where internet users can learn more about your business, your offerings and build trust in your company. That is the reason, you should actively be searching for ways to increase website traffic and convert website visitors into leads and customers. Driving massive organic traffic to your online store or website requires time, effort, and determination. But if you follow the right online advertising tactics, you can successfully speed up the process.
Why you Should Increase Website Traffic?
Most businesses and brands wonder why they need to drive website traffic. We are living in the digital world where having a website is a must, whether it is an online business or a brick-and-mortar store. Since modern consumers conduct internet searches before buying something either online or offline, your business website must easily be accessible over the web. The more people visit your site, the more potential customers you will have to sell more. The increased traffic to your website, the more opportunities you will have to make your business grow.
How you Can Increase Website Traffic Organically?
Curious about how you can drive more traffic to your website?
In this blog post, I have grouped some traffic driving tactics that are organic in nature and very easy to implement as well. There is no need to spend a million dollars budget to increase website traffic. But you need to spend your time and effort waiting for good things to happen.
Below are proven ways to drive massive traffic to your website.
Use SEO to Increase your Website’s Visibility
Can your customers (both existing and potential) easily find your website online? When people search for products or services you offer, your website must be there in top search results. According to a study, almost 75% of online visitors go to the top three sites on a SERP (search engine result page). Search engine optimization is the only way to increase visibility of your website in search engines to appear in top SERPs.
SEO or search engine optimization is the process of improving your online store or business website to increase its chances of appearing in the top search results for focus keywords. SEO is a blend of science and art. It works well only when you learn the basics rules of SEO to rule search engines like Google. The best SEO practices include
- Keyword research
- Optimizing website for speed and mobile devices
- Using target keywords creatively in titles, descriptions, and meta-tags
- Optimizing website content for target keywords
- Making site navigation easier
- Building backlinks
Claim and Optimize Your Free Google Business Listing
Believe it or not, a properly optimized Google business profile successfully drives 7X more visitors than one that is not optimized. Claim and optimize your Google business listing with all important business details and information. Make sure to link your GMB profile back to your website. It is one of the best ways to increase website traffic for free.
Add Quality and Fresh Content to Your Website Daily
Google loves the sites that are updated with fresh and informative content on a regular basis. Because Google always wants to provide its users with useful and informative content upon every single search. Updating your website with fresh content not only helps you rank higher in search results but also gives users a good reason to get back to your site often. When visitors know that there is always something new to discover, they are likely to visit your website more often for something interesting and informative.
Build Strong Backlinks
Building backlinks is one of the best and practical ways to increase website traffic. It is a vital element of a successful SEO campaign and increases the authority and credibility of your site in search engines. When an external website links to any of your web pages, it shows that your site is trustworthy and has something informative for users. When you got mentioned it in other sites, there is an ultimate potential to drive more visitors to your website. The visitors coming from other sites are more likely to buy something from you.
Leverage Social Media
Social media is one of the best and free online marketing channels around to increase traffic to a website. Billions of people log in to different social media sites daily either to get useful information about their favorite brands or to make informed buying decisions. That is the reason, you must also be accessible on social media sites. You can share your website link, landing pages, and blog posts on your social media profiles to drive more traffic to your website. Creating useful and informative content is always free. Even a lot of online solutions like Canva are out there that help you create interesting and engaging social media posts to grab the attention of more social media users and drive them towards your website. In addition to Canva’s versatile design tools, it offers a free draw feature, making it easier than ever to create interesting and engaging social media posts that can capture the attention of a wider audience and direct them to your website.
Target Long-Tail Keywords
Short tail keywords are searched more often and are difficult to rank for. That’s why, using long-tail keywords in your SEO and other digital marketing tactics can help you drive more organic traffic online. When you use long-tail keywords, there are increased chances of appearing in more search results. Moreover, optimizing your website for long-tail keywords also helps you appear in more local search results.